Branding, Website, and Marketing by Cassio Marketing Solutions

The brand for Team Perez Coaching represents the most powerful things Holly and Jason stand for: empathy, being supportive, and making a lasting impact. These three ideas have been incorporated into the brand’s logo in many ways.

The icon logo for this brand subliminally supports the values of Team Perez Coaching. The “TP” is connected as one element, representing Holly and Jason together as a team. They truly are the supporting force behind the brand. Coaching is quite literally the platform they “stand on” within the financial world. That is shown within the icon as the “C” is disconnected from the “TP” yet still feels needed to complete the icon’s shape as it gives it its “base” (or something to “stand on”). Lastly, the soft flow from the “P” to the “C” creates an empathetic vibe. The shape it creates resembles that of an infinity sign subliminally hinting at the idea of a lasting impact.

Team Perez Coaching’s font is also important to note as it was chosen, and edited, to give an approachable aesthetic. Each letter feels classically strong and each curve adds detail to the allure. By using a combination of uppercase and lowercase characters, a dynamic look has been achieved, which will draw a larger target audience.

Overall, the brand for Team Perez Coaching is aimed toward those ready to take charge of their financial future and create generational wealth for decades to come.

Are you a financial advisor looking to increase your brand awareness and industry presence? Let Cassio Marketing Solutions help you like we’ve helped Team Perez Coaching!