Branding and Marketing Materials by Cassio Marketing Solutions

The brand’s icon is balanced and refined. Each element of the monogram cannot exist without the other – much like each aspect of your business. The double ovals represent you and your business partner. Without each of you, the business is not complete. Also, one oval is thinner than the other to match the thickness variations of the monogram portion making this feel even more balanced.

The brand font was chosen, and heavily manipulated, to keep in line with your brand values. Each curve has been created in an upward motion to subliminally hit on the idea of “more money”. The variations in text size also pays homage to the fact that Capital Consulting Finance will offer capital for a wide variety of business needs.

Lastly, the brand colors were chosen to give off a strong first impression. The gold and emerald tones paired together offer richness while feeling comfortable. Additionally, green was specifically chosen as it subliminally hints at money.

Overall, the brand created for Capital Consulting Finance will attract a wide variety of clientele while becoming a staple in our community.