Prosper Business Consulting
with Maria Maldonado
FLUID DESIGN
During my brand research, I found myself being inspired by a color palette consisting of regal blue and a gold gradient with dusty pink accents. This palette reflects the strong nature the brand will need to attract their ideal target market. The lines and fonts in this design creates interest and illusion while remaining strong and grounded. I went a little abstract with the icon that I created to keep the viewer’s eye focused and also to embody the brand’s business model as no two business plans are alike and typically have to be fluid in nature.
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“I LOVE IT, all of it! The color pallet is beautiful! Ahh, thank you Katelyn! It’s perfect!”