the closet company

Branding and Marketing Materials by Cassio Marketing Solutions

The Brand Inspiration and Strategy Behind The Closet Company

During my research, I was heavily drawn to the idea of creating a universal color scheme and cohesive aesthetic for The Closet Company’s brand. It was important to me to create something that was as uniquely different as each one of the closet designs your company designs and constructs.

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“What a fun email to wake up to! I love it! It looks so organized and pulled together, as we hope our closets make people feel.”

Emily Link

Owner

The Brand: The Closet Company

The Closet Company brand offers a unique icon and inclusive color palette.

Each curve, spatial relation, and alignment have been carefully executed to bring this brand together. Each shade of The Closet Company’s color scheme was chosen to bring together all audiences. The cornflower blue and black combination help bridge the gap between your target markets without feeling too masculine or feminine. While not being too feminine, the cornflower blue color offers a sense of calm and tranquility – two things a closet lover dreams of! Black was then chosen as a common ground to strongly compliment against the lighter blue tone used.

Infusing intricate detailing throughout the brand’s icon was of utmost importance. This icon sets you apart while building a core symbol to remember. By incorporating the icon into all your logo lockups, I have created a driving force in forming brand recognition faster and easier. This unique icon will be the perfect motif for The Closet Company’s brand for today and beyond.

Overall, the custom aesthetic curated for The Closet Company is sure to attract a wide range of target markets. The uniqueness of the new brand aesthetic will keep your current clients captivated while drawing in new business from day one.

Are you a closet company looking to increase your brand awareness and industry presence? Let Cassio Marketing Solutions help you like we’ve helped The Closet Company in Naples, Florida!