Branding, Website, and Marketing by Cassio Marketing Solutions

Kara Heaslip is a REALTOR® and Certified Luxury Home Marketing Specialist in Naples, Florida. She is passionate about her career and every client reaps the benefits with each curated experience she delivers.

During my research, I found myself drawn to a very classic and prestigious color scheme consisting of a light blue and khaki color combination. I decided to build upon that and run with it from there. Imagine my surprise when Kara sent over her headshots and my colors matched her photos PERFECTLY! I literally did a happy dance in my office!

While I continued sketching out my ideas, I was really inspired by Kara’s bubbly personality and GORGEOUS curled hair. There is a bit of whimsy and playfulness about it that I just couldn’t get over and since I wanted to incorporate her personality as much as possible, it was easy to create the lines of the icon while playing into this!

Kara Heaslip’s brand represents warmth, comfort, stability, and personal style…everything her clients look for in a home! The icon is a meticulously curated flow that seamlessly includes a “K”, an “H”, and a “door”. Each straight line keeps this look strong while each curve adds in a bit of her cheerful persona.

Kara’s brand speaks clearly to her target market of luxury clientele. It is sophisticated, approachable, and has already attracted some major attention in the elevated Naples, Florida real estate scene. We’re talking over $20 million dollars between closing and listings within just one week alone!

Are you a REALTOR® looking to increase your brand awareness and industry presence? Let Cassio Marketing Solutions help you like we’ve helped Kara!