Gravina Interior Design Studio

Branding and Marketing Materials by Cassio Marketing Solutions

The Brand Inspiration and Strategy Behind Gravina Interior Design Studio

During our research, we were drawn to the idea of a bridge. Not only did our client send us something like that in their design inspiration, but we found an article that made us dive even deeper. We came across this passage and instantly felt a strong connection for what our client’s brand needed to be: “Bridges connect one previously isolated place to another and allow people to come together. We mention the concept of building bridges whenever we want to unify places or people that are otherwise separated. For all of these reasons, the image of the bridge represents a powerful connection and a symbol of hope.”. Interior Design brings people together through strategic structural and space planning while keeping them there with the aesthetic and atmosphere it creates. A bridge has been known to do the exact same thing.

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“Thank you, thank you, THANK YOU! It looks amazing, I love it!!!”

Joann Gravina

Owner

The Brand: Gravina Interior Design Studio

The primary logo subliminally hints at the structure of a bridge. Each bookend is a little larger, creating stability and strength within the design. The flow of the “R” connects “empty spaces” within the lettering while feeling slightly like water under a bridge. Each straight line adds to the integrity of the build as each one feels “load bearing” and needed to support the structure as a whole.

The graphic element is one of our favorite things about this brand. We took lines from the “G” and the “R” within the primary logo and made an abstract, art deco inspired, window graphic.

Lastly, the brand pattern is a series of the graphic elements arranged in a way that almost disguises them while creating something new. We are absolutely loving the look of this pattern on the pillow mockup!

Are you an interior designer looking to increase your brand awareness and industry presence? Let Cassio Marketing Solutions help you like we’ve helped Gravina Interior Design Studio!